MLK Jr. Celebration


The annual Longview Martin Luther King Jr. Celebration includes a full weekend of activities celebrating the life, message, and dream of Dr. Martin Luther King Jr.  The activities are organized by the Office of Arts and Culture in collaboration with various city departments and community partners such as Arts!Longview,  Longview Ministerial Alliance,  Christus Good Shepherd,  Partners in Prevention, Unity and Diversity Committee, and others. 

Volunteers are needed.  Contact Community Services to see how you can help, 903-237-1236.

2024 Martin Luther King Jr. Weekend Tentative Schedule

Opening Reception and Jazz Concert 

  • Friday,  January 12
  • Longview Community Center,  500 E. Whaley St.
  • Artist, Ticket price, and Time to be announced

Parade on Martin Luther King Jr. Boulevard

  • Saturday, January 13 at 10 a.m. 
  • Route along Martin Luther King Jr. Blvd. 
  • Starts at Pittman Street and concludes at Foster Middle School
  • Free to attend. 
  • $10 per parade entry.  Registration required. Registration will begin by December 1. 
  • Parade entries must read and abide by parade guidelines

Community Festival

  • Saturday,  January 13 from 10 a.m. - 3 p.m.
  • Broughton Recreation Center, 801 S. MLK Jr. Blvd.
  • Vendors, Food, Children's Activities
  • Ribbon cutting for Broughton Recreation Center renovations at Noon.
  • Free to attend.  
  • Vendor spaces available. Registration will by December 1. 

Humanitarian Award Celebration

  • Saturday, January 13 at 6:30 p.m.
  • Free. No registration required.

March from Broughton Park to Mt. Olive Baptist Church

  • Monday, January 15 at 11 a.m. 
  • March begins Broughton Recreation Center, 801 S. MLK Jr. Blvd. 
  • March concludes at Mt. Olive Baptist Church, 306 S. MLK Jr. Blvd.
  • Free. No registration required. 

Interfaith Service

  • Monday,  January 15 at Noon at conclusion of March
  • Mt. Olive Baptist Church, 306 S. MLK Jr. Blvd.
  • Free. No registration required.

Input for 2024 MLK Event

Residents are invited to submit their own recommendations online to enhance our community celebration moving forward through our Martin Luther King Jr. Celebrations Community Input Form.

Presenting Sponsors

Many thanks for the generous support provided by the presenting sponsors from the 2023 event listed below. Sponsorships are now available for 2024. 

  • Eastman
  • Biolife Plasma Services
  • Tem Carpenter
  • Christus Good Shepherd Health System
  • Michelle Gamboa
  • Darren & Niki Groce
  • Kristen Ishihara
  • Dr. Andy Mack
  • Parkview Baptist Church
  • Steve Pirtle
  • Real Cowboy Association
  • Nona Snoddy
  • Sorey & Hoover
  • State Farm Kasha Williams
  • Texas Bank & Trust 
  • Vera Bank
  • Wray Wade